Engagement Marketing For 2018, Are You Doing It Yet?

Well, you should! It’s all about engaging your niche group of followers, to your online store, and your social media platforms. Engagement and follow-through will be big factors on just how your sales will do this year.

Everyone is looking for that oomph factor to retain and grow their client base. After all, it’s a lot easier to keep a customer than to entice new ones to your store. A big factor of this is engagement. You need to foster great relations with your customers and above all, your followers on Facebook, Twitter, Instagram, and Pinterest! And the beginning of the year is the best time to make sure you have your ducks in a row as far as your engagement initiatives go.

This really gets down to engaging content, both on your eCommerce store and on all your social platforms. Pushing that content out there in the form of creating online articles, creating YouTube videos, along with posting Facebook videos and contests. (It’s not that hard, keep BlackArrowMarketing.com in mind for help on this!). Keeping in mind that in everything you’re doing, you’re doing it to promote, and engage with your existing audience, while hoping they will pass your links along to their own social friends so you can gain new followers and hopefully, new customers! For online retailers, this is a must. You already have an existing customer base, using analytics and other data gathering tools available you can spot the trends associated with the traffic that’s coming to your online store. Use this to write content that is relative to those website visitors and carry that theme into your social media contact base as well. If done correctly, you will foster a better relationship with your base with the results that if the content is relative enough and worthwhile they will, in turn, let their own friends know about it and you will be well on your way to growing your reach. Which should, in turn, grow your sales on a relative basis.

The key is to work your product lines or services tied into what is happening now, everywhere you’re doing business or your audience resides. Again, use of a good analytics program is important to gather the right information on the people that are viewing your store and social media campaigns, if you have them set up properly. For example, an online store that sells fitness equipment might publish articles or videos about weight loss, home exercise, or the best workouts for beginners. A craft supply retailer could post articles about getting started with knitting or crocheting. A kitchen supply store could release videos about home brewing or how to make artisan bread. And so on, and so on. Aim for content that enables your shoppers.

Remember, engagement is the key to a successful targeting marketing campaign. If done correctly, you should realize an increase in visits to all your social and business endeavors. But you need to focus on what your business provides to your audience and why they should frequent both your website and your social media presence.

If you need an objective analysis of what you have in place to engage and gain new members of your audience, or lack thereof, then contact the team of eCommerce marketers at Black Arrow Marketing, @ 888.225.4780 or email us @
info@blackarrowmarketing.com