2016 REMAINING E-COMMERCE HOLIDAY CALENDAR
Holidays and observances in every season are a way for retailers to keep their brands and specialty products at the forefront in consumer’s minds. With a new year’s arrival, and some of the late winter and early Spring holidays and note-worthy events already past, we wanted to remind you that there are still many note-worthy holidays coming up in 2016 for you as a retailer to target to get the sales your expecting to make your year a profitable one
MAY 8 – MOTHER’S DAY
Help make moms happy by promoting products and services just for her and offering percentage off discounts using a Mom’s Day promo code (e.g. MOM15). Next to Christmas, Mother’s Day provides one of the biggest holiday shopping opportunities.
MAY 30 – MEMORIAL DAY
Barbecues, warm weather, relaxation and … shopping! Memorial Day offers it all and brings friends and family together to celebrate the unofficial kick-off of summer. Heat up your summer marketing campaigns with seasonal promotions that will help drive your online sales halfway through the year.
JUNE 19 – FATHER’S DAY
Like Mother’s Day, Father’s Day has become a huge revenue generator for e-commerce companies. To find that perfect gift for Dad, customers often first look online for the perfect gift. This presents a great opportunity for retailers to offer special promotions using dad-specific promo codes (e.g. DAD10) and get a revenue boost during this slower shopping season.
JULY 4 – INDEPENDENCE DAY
In addition to thinking about BBQs, fireworks, and red, white, and blue, consumers have come to expect explosive sales during this patriotic holiday. Light-up your marketing by offering special promotions, putting red, white, and blue products on sale, and offering deals, such as “buy three, get the 4th item free.”
BACK TO SCHOOL
Back to School is one of the most important times of the year for retail businesses – second only to the holiday shopping season. For some parts of the country, back to school starts as early as August. Spend the months leading up to the new school year by reminding parents and students what they need for a successful start. Because competition is high during this time, special promo deals and free shipping is always a smart strategy.
SEPTEMBER 5 – LABOR DAY
For many, Labor Day signals the end of summer and the start of studying. This is a last-call for your Back to School marketing and summer clearance sales. Marketers should take advantage of the seasonal change and leverage promotions and sales to advertise new fall merchandise.
OCTOBER 31 – HALLOWEEN
October means cooler weather, falling leaves, and … Halloween! Consider offering incentives or Halloween-themed products to help get your customers ready for this spirited holiday.
NOVEMBER 11 – VETERAN’S DAY
Veteran’s Day is a day where we honor military veterans who have served in the US Armed Forces. Show your appreciation of vets by offering them special promotions and discounts.
NOVEMBER 24 – THANKSGIVING DAY
Being grateful, spending time with family and overindulging on food is what Thanksgiving is all about. But let’s not forget shopping! Thanksgiving marks the official kick-off to the holiday shopping season. Provide value by promoting and sharing exclusive online offers and shopping events.
NOVEMBER 25 – BLACK FRIDAY
Shoppers eagerly anticipate huge discounts both online and in-store on Black Friday as they focus on their holiday gift-giving. Highlight limited-time sales, promotions, complimentary products, or special events to help boost sales.
NOVEMBER 28 – CYBER MONDAY
By far one of the biggest online shopping day of the year, Cyber Monday is a perfect time to offer flash sales, daily deals, discounts, promotions, contest, and special offers. And DON’T forget about mobile! Make sure your site is mobile-friendly and that you’re taking full advantage of social media in your marketing strategies. Lastly, give your audience all the information well ahead of time and remember that Cyber Monday shoppers are still very much relying on email marketing to learn about your great deals. Since we all get swamped by emails during this time of year, timing is key.
DECEMBER 25 – CHRISTMAS
It’s all about the warm, cheerful holiday spirit. Combine holiday-themed ads with a strong call-to-action because people are primed for shopping.
DECEMBER 31 – NEW YEAR’S EVE
Close out the year with resolutions, new opportunities, and end-of-year sales! It is also a fantastic time roll out new promotions, products, and offers for the new year ahead.
So keep the above dates in mind, your plans to market your products effectively for these holidays can mean make or break it for your botom line. If you’d like to discuss how Black Arrow Marketing can manage a successful campaign stratgery to help you gain those holiday them sales, just contact us at 1-888-225-4780 today!
Marketing Calendar Info was supplied by BY KATIE WOODWARD