Google, quite often, changes its algorithm (computer programs that look for clues to give you back exactly what you want). Google’s algorithm searches out Web pages that contain the keywords you used to search, then assigns a rank to each page. While some of these changes are minor, some may have a HUGE impact on your website’s page ranking in Google’s SERP. How can these updated effect you? Lets look at the last three updates rolled out:
Authorship Photo Drop- June 28, 2014
John Mueller, on June 25, 2014, made a surprise announcement that Google would be removing all authorship photos from Google’s SERP and Google+. This change applies to both Desktop and Mobile searching. Eye tracking studies showed that, not surprisingly, people’s eyes were drawn to results that contained a face photo, CTR to increase up to 150% for some. The increase in CTR probably could have shown a decrease in CTR for Adwords Ads, which would prompt the change. Authorship is not completely dead. If you would like to obtain Authorship, click here! https://support.google.com/webmasters/answer/1408986
Pigeon- July 14, 2014
Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results. According to Google, the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more.
HTTPS/SSL Update August 6, 2014
Google has announced that going HTTPS — adding a SSL 2048-bit key certificate on your site — will give you a minor ranking boost. Google is calling for HTTPS all over the web. These sights will be given a slight edge is ranking, based off of the security of the site. Google says they have noticed webmasters adopting HTTPS (also known as HTTP over TLS, or Transport Layer Security), on their website. According to Google, “For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”