Switching to Shopify? We Can Help!

You may have heard that Shopify now has an agreement with Amazon to migrate customers’ accounts over to the Shopify platform, with no interruption to the services currently being rendered. Merchants who currently have a Shopify store, will be able to cross-list their products on Amazon’s marketplace. This would allow store owners access to a wider range of customers, as they’d be able to market, promote, and sell their products to Amazon’s millions and millions of customers. Shopify is also looking to make online shopping easier for both the store owner and consumer by integrating Amazon offerings such as Login and Pay with Amazon, Fulfillment by Amazon and Selling on Amazon into its platform. An added benefit to selling on the Shopify Platform is that you’d also have the option of advertising and selling your products directly from your Facebook page.

We have just completed our first big move from Yahoo! to Shopify, and it went off without a hitch. The site has launched, and we’ve began watching the customers easily and successfully place their orders, from the many different avenues that Shopify offers.

If you are interested in moving your store from your current platform to Shopify, here are some things to remember:

301 Redirects

Be sure to do all 301 redirects before going live. Redirecting is the act of forwarding one URL to a different URL. Creating a redirect is the best way to make sure that users and search engines are directed to the correct page.

Marketing

Because all marketing ads currently drive customers to your current website, you’d want to be sure to have ads ready to go when the store is launched. Remember, this is a brand new store, so you may have to implement brand new marketing techniques… or revisit old ones to adjust/tweak. Just because it didn’t work for your old platform does not mean that it will not work for the current.

Payment Processing

Before going live, you’d want to test your payment processors. When checking your payment processing, be sure you also check Amazon Payments and Paypal, if these are payment methods accepted. This is one of the best features of the Shopify platform.

Set up Data Feeds

Data feeds are mechanisms users use to receive updated data.  It is generally used by real-time applications in point-to-point settings as well as online. This is also known as a web feed, and it allows websites to continuously “feed” you notices of their new content or products. This is what actually gets your products into the search engine, making them searchable by consumers.

Activate SSL

No one wants to shop on an unsecured website. SSL is the typical security technology for establishing an encrypted link between a web server and a browser. This will make sure that all data passed between the server and browsers remain private and integral.

Install Tracking Codes

Once you have completed all tasks and you’re ready to take your site live, you’re going to want to track your results. Installing tracking codes will allow you to do just that. Monitor how many people visit your site, track orders placed. You can also learn which marketing avenues are working best for you, and see which demographic you should heighten marketing efforts to.

Check, Check, and Recheck

You’d be surprised at how many little things can slip through the cracks, such as simple misspellings. Do a “once over” check, to make sure all your spelling is correct. At this time, it would also be a great idea to check all of your contact forms, to make sure they all submit properly.

Changing your platform can be a challenge and time consuming. However, it can also be very worth it. Sure, you may encounter hiccups in the process, but the end result is what you’re after, increased exposure and of course, increased sales. If you’re interested in moving your store over to Shopify, Black Arrow Marketing can get you there. Give us a call at 888-225-4780 or send an e-mail to info@blackarrowmarketing.com and receive your free quote. Of course, as always, you can find us at BlackArrowMarketing.com Let us help you get out of the red and into the black!