White Hat/Ethical Search Engine Optimization (SEO)

white-hat(1)What is the importance of White Hat/Ethical SEO? First, we must understand what Ethical SEO is. White Hat SEO refers to SEO strategies that aim to build a quality website over the long term by focusing on a human audience, and follows search engine rules and policies. White hat SEO techniques include creating unique, high-quality website content and providing links to other relevant content on the site.

The primary methods used are:
•    Including Keywords in Website’s Title
•    Adding Keywords in the Header and Body of the Site
•    Social Media Icons (Facebook, Twitter, Instagram, Google+, etc) and Interactions
•    Blogs and Link Building
•    Posting video content
•    Provide Visuals

Google uses a set of detailed instructions (algorithm) that aims to evaluate a web page much like a human reader would. This means that Google looks for content that is unique to your site, as opposed to content and keywords copied from other sites. The main goal of effective White Hat SEO practices is to improve a website’s position in a SERP (Search Engine Results Page). Be sure to stay clear of keyword stuffing (practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.)