10 Successful E-Mail Marketing Tips
Email marketing can be a tough pill to swallow for some store owners, but it doesn’t really need to be. E-mail marketing is a tool that can be very beneficial, if used properly. This cost effective tool will allow you to get to know your customers, while allowing them to get to know you at the same time. It can be a way of driving sales, providing literature, building lasting relationships, plus so much more.
I’m sure you’ve all seen countless blogs and articles written on effective E-mail strategies. Here, I will highlight, what I believe are 10 of the most important tips for a successful E-mail Marketing Campaign:
Make it Easy to Subscribe
A signup area should be prominently displayed on your homepage, blog, Facebook page, and anywhere else your customers may frequently visit. Never make them search for it.
Create Offers for Your Loyal Subscribers
After sending out your e-mail, check to see which of your customers routinely open and click on your links in the emails you sent. Once you’ve made this list, create a special offer for these customer. Perhaps a 15% discount using a code such as “Loyal15″ would drive more sales from these individuals. Chances are, this will only extend their loyalty to you down the line.
People often get bored with the “usual.” Don’t be afraid to experiment a little. Try something a little crazy (we mean that in a good way) from time to time. Use words that your customers wouldn’t usually expect you to use. It creates shock value, and usually results in clicks.
Set Expectations For Your Subscribers
Setting your subscribers expectations from the beginning can help result in less “Unsubscribe” clicks. If you know that you will be sending out weekly promotions, new items, or even blog post, do your best to explain this to your new subscribers on the Email Sign Up Form. This way your customers will know what to expect when they sign up to receive your newsletters.
Stay up to Date
Always check to see what is working. Marketing trends have the ability to change overnight. Sign up for other e-mail listings, (your competition and non-competing businesses as well) just to gauge what is happening in your market niche.
Be Aware of Unsubscribe Placement
This one we will make short and sweet. Be conscious of that little “Unsubscribe” Tab. Place it further away from any tab that’s asking your customer’s for an action. One accidental click, and they’re no longer on the e-mail list.
Ask Users to Add You to Their Contact List
Always request to be added to your subscribers contact list. Let them know that this limits the possibility of your emails landing in a spam or junk folder, assuring them that by doing this, they will always be up to date on any new information that becomes available.
Your subscribers will appreciate your messages even more if they’re personalized. Adding personalized product recommendations into marketing emails can increase sales conversion rates by 15-25%, and click-through rates by 25-35%. You might want to collect names and birthdays (for a special offer or gift) or invite readers to join groups, but don’t go crazy with the required fields. A too-long subscribe form might scare people off.
Write Fascinating Subject Lines
A good subject line usually contains no more than 30 to 50 characters. It should also create a sense of urgency, and it should give readers some indication of what to expect once they open the email.
Earn subscribers’ Trust
Display testimonials, follow through on promises, and set your customer’s expectations. Show them that you are a reputable business. Make sure that when your customers see your business name in their inbox, they know that the email contains content that is worth looking at! If subscribers don’t recognize who the email is from or don’t trust the sender, they are less likely to open the message. Again, cultivate that personal relationship with your customers so that want to view your message.
In closing, e-mail marketing when done properly provides you with the opportunity to reach out to re-peat customers. They already know who you are and what you sell from visiting and hopefully shopping on your store. Listen and respond to their concerns, questions or comments from your subscribers. You want to offer them a service that they can trust and appreciate.