Are You Missing The Revenue Boat By Not Engaging Your Customers Where They Congregate?
Effective marketing is about optimizing your messaging to appeal to your target audience, but messaging won’t matter if the audience never sees it. Meeting your audience members where they spend their time is crucial, and here’s a tip: If your customer base is online, it’s on social media one-third of that time.
If you’re not selling on social media, you’re missing a huge opportunity. Most social media platforms now support integrated buy buttons that transfer users to your website to complete a sale, and apps such as Instagram and Snapchat offer shoppable stories, too.
Currently, one of the most common and cross-demographic reasons for using social networks is to “fill up spare time”. That gives some context for the rising figures we see here; globally, digital consumers say they are now spending an average of 2 hours and 15 minutes per day on social networks and messaging, up 45 minutes from 2012.
By demographics, it’s women and younger age groups who lead, but it’s patently clear that all groups of internet users are now devoting a substantial chunk of their daily media activities to networking/messaging. The migration of internet activities to mobile is undoubtedly having a major impact here, with many users dipping in and out of various services and apps throughout the day.
Keep in mind that customers use social media to provide both positive and negative feedback about products or customer service.
If you’re a business owner, chances are you’ve already considered using social media marketing to help get the word out about your business.
In fact, 82 percent of small business owners are using sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help grow their businesses. And if you are still standing on the social sidelines, there’s never been a better time to get started.
Social media is cost-effective! As more social networks add algorithms that filter what users see in their news feeds, your organic content may get lost in the shuffle. Take advantage of the low-cost advertising features offered by social networks to promote your content and special offers.
Most social media advertising is cheaper than traditional advertising, so you don’t have to spend a lot of money to reach more people, increase your audience, and grow your business.
After all, it’s now a given that online shopping is no longer considered a “Fad” something that will be soon replaced by another new shopping endeavor. No, online shopping has taken it lion share of the retail business and it won’t be giving it back any time soon. People everywhere are taking advantage of the convenience of ordering anything — and I mean anything — and having it delivered right to their doorstep. In order to capitalize on this shift in lifestyle, retailers have taken to the ecommerce world and are setting new norms for online businesses across the globe.
Ecommerce is continuing to get more and more competitive. With technology constantly evolving, so is the online shopping market. Websites are smarter, shipping is quicker, and expectations are higher. In order to keep up with the market, online stores have started to gravitate towards new trends.
AR is gaining ground for more trending eCommerce stores. And If you’re not thinking on how can incorporate AR into your store, you can bet your competition is thinking long and hard about it.
Augmented reality (AR) is when technology is used to superimpose digital images and graphics into the existing environment. While people typically recognize this feature from video games, it can be used for online shopping, too.
Furniture companies, such as Magnolia Market, have figured out how to use AR to help customers visualize how furniture would look in their unique space. Their mobile app allows people to see Magnolia furniture through their camera in the space that they are furnishing. This unique feature makes the online shopping experience much more personalized and lets customers see how their furniture is going to look before they buy it. Again, this is just one example of a business that has already gained popularity, enhancing their presence by incorporating web-based technology in order to make the consumer feel comfortable in making a purchase, specifically a high-dollar purchase online!
As mentioned earlier, companies are working to replicate the physical, in-store sales assistance while shopping online. Chatbots represent a valuable resource for brands that want to make their users feel they’re being “physically” assisted while buying online.
Chatbots are mostly implemented with the intention of creating an instant communication between a customer and a company. Since online stores don’t have specific opening and closing hours, customers can be shopping at any time of day. Instead of hiring associates to sit behind a computer in case the customer has questions, technology has stepped in. Chatbots allow a customer to ask questions and get answers nearly instantaneously.
Different chatbots can provide different services. Some answer questions, some make suggestions, some help with checkout, and some even help build outfits. A survey by Oracle found that 80 percent of brands plan to use chatbots by 2020, while another study found that 35 percent of consumers want to see more companies using chatbots. Inevitably, they are becoming a crucial element of online shopping.
Social media shopping. One way in which mobile devices are being utilized for shopping is through social media. Facebook and Instagram have opened up the ecommerce marketplace and made it easier for users to shop through their social media platforms. Instagram, for example, has started to offer a feature for direct product links to be tagged in posts that even include product and price details. Additionally, companies have taken to social media to advertise their brands and products. And with Facebooks Shop button, anyone who is not taking advantage of this impulse feature is really missing the boat!
At this point, a company without a Facebook or Instagram account is, quite frankly, a step behind. People spend hours scrolling through their social media news feeds daily. Even if a company isn’t directly paying for advertisements, their own accounts serve as an effective self-promotion tool.
And don’t forget the power of social media at its core. People that like your products and store will be talking about it online. That is the best reason you have to keep a positive engagement with your customers and visitors to your site. Offering promotions, contests and just plain informative posts based on your products or current social issues will help keep you engaged with your customer base so that your always just a click or a “Like” away from them and their friends.