Are You Ready For Google’s Newest Algorithm Update?

Google’s newest algorithm update is set to roll out on April 21, 2015, and has the potential to have a greater impact than Panda or Penguin. This update will gauge mobile-friendliness, and use it as a ranking tool. If your website isn’t mobile-friendly, you could be dinged in the SERPs when someone is searching Google using a mobile device. Because of this change, making sure you’re prepared is of the utmost importance.

With Google providing very few details, it is still unclear how “mobile friendliness” will be measured, or what impact it will have on a site’s search visibility. Right now, it is supposed that any site that is not mobile friendly, will see a very significant drop in ranking in mobile searches. The mobile friendly algorithm change will only affect searches being carried out on mobile devices, not on computers or laptops.

One of the first thing you should be doing within the next few weeks is test your website’s URL using Google’s Mobile-Friendly Test Link. A passing website will show a green banner indicating the website is mobile friendly. If you site does not pass Google’s test you will receive a message indicating that your site is not mobile friendly, and a list of reasons will be provided. I would also recommend checking your webmaster tools account. While in Webmaster tools check the section called Search Traffic, and find ‘Mobile Usability’. This section will give you details on the number of pages on your site that have issues, and the specific issues encountered by Google’s crawlers on those pages. It would also be a good idea to check your crawlability.

Some of the most common issues encountered with websites are that buttons on a menu or social media links  are positioned too close together, fonts are too small, and your content is not ‘sized to viewport’ – i.e. not sized to the device the viewer is using.

You have approximately three weeks to make sure you have all of your ducks in a row. If your site isn’t mobile-friendly within a timely manner, your rankings and mobile search visibility may suffer tremendously. Remember, mobile use is only expected to grow over the years, so I would not be surprised if Google continues to focus on high-quality mobile experiences and introduce similar updates.

If you would like additional information on how to make your site mobile friendly or would like information on how to make your site “Responsive” so that it will display properly on mobile, tablet and pad devices, please contact us at at 888 – 225 – 4780, or email us at