Here are the basics strategies that should be covered prior the “Trick or Treat” season.

October is here and customers are ramping up to begin what has become a holiday tradition of skimming their favorite on-line stores for incentives for capturing their holiday dollars. For the eCommerce store owner, now is the time to put your holiday plans into effect. You know what items you need to promote. You know the best price you can offer them at. And you know how you are going to get that message out to your website customers.
Plan, Plan and Planning are the key words that should be on your office white board.

Basics strategies that should be covered prior the “Trick or Treat” season.

1. Halloween is one of the most profitable holidays of the year. If your store deals with anything holiday related now is the time for your email marketing announcements to be blasting away.
2. Prior to October you should have done some house-keeping to make sure your eCommerce store is ready for the upcoming holiday season.
a. Promotional Items should be placed in a highly visible area on your home page
b. If you have a banner area on that page, make good use of it to promote those items or a Free Shipping message. Sometimes that alone is the incentive people will purchase from you if your prices are comparable to other vendors
c. Linkage: Do a thorough “dig” throughout your store to make sure everything links correctly. The last thing you want to have happen is to have someone on the verge of purchasing a product and when they click on it, it goes to a 404 error page!
d. Product inventory: Make sure you have an ample supply of products available to meet the demands of your holiday shoppers. You don’t them to try and purchase an item and find out that it’s out of stock or on pre-order. Make sure you contact your supplier so you know in advance the amount of products they have earmarked for you!
e. Make sure your shipping and returns policy is easy to locate on your site. People do not want to have to jump through hoops if they need to return an item. Or they are looking for ship dates so they can have their items arrive in plenty of time in order to land under the tree.
f. With preparing your eCommerce store you also want to make sure your page keywords make sense and are indicative to what people may be searching for. Again, this is something that can be done well in advance of this time of the year.
3. Marketing: You want to make sure your marketing plans are ready to launch. Your budget should allocate an increase, based on the expected volume of sales that will be generated.
a. You will want to make sure all of your Ad word campaigns are set and ready to go.
b. Know in advance what “Keywords” you will want to bid on and what your price range allocation is
c. Email campaigns are also important, you have your lists and they should be up to date based on previous orders from satisfied customers. Now is the time to make sure you have a schedule of when and how often you will be sending out your alerts on special offerings, whether it be price drops or incentive off coupons. Be aware of “Free Shipping Day-This year it is December 18th, which is a Friday. Use everything that is available to you in order to get the attention of your holiday shopper.
4. Have fun, this is important, you made your plans, and you checked your own lists, probably more than twice. Things will happen, just try to prepare for them and know in advance some things will come out of left field for you. But you’re in business to do business and you will.

As always the experienced marketing staff from Black Arrow Marketing is here to help. Give us a call to meet and go over your up-coming holiday marketing plans and we will be happy to offer recommendations and insights on what the expected holiday trends will be for 2016. Call us at 888.225.4780 or email us at