Marketing 101 for 2018. Stay Focused On Creating Good Content! SEO Is Still The Key!
So, you started an online business. So how well or poorly did you fare during the past holiday season? Did you get good traffic? Were the website visitors there, but more importantly, did they click on that “Add to Cart” button to put some shekels in your coffers?? If not, if you did not see the traffic you were hoping to get, just maybe your website content didn’t do very well with the search engines. Do you remember just what SEO stands for? It’s still as true now as it was 10 years ago, which a lot of people lose track of this important part of marketing. SEO simply stands for Search Engine Optimization. And yes, most people will stutter out that definition when asked. But do they, Do YOU really understand just what SEO is, how to write it, how to embed it properly within your website content so that your site, more importantly, your products get indexed by the search engines? Well, maybe if you did, you would have had those hard, sought-after visitors to your site. SEO is the process by which businesses get traffic from the “organic” (Read Free!) search results on search engines, like Google. Marketing professionals understand that SEO is the lifeblood of any thriving, effective marketing campaign. Getting those searchers to make a purchase is another completely different matter. The first key element is to get those visitors to your site so you an entice them to make that purchase by offering your own unique slant on why they need to buy from you!
Using SEO in the content you’re developing will dramatically improve your search rank, making it that much easier for customers to find you and all that valuable, relevant content you’ve produced for them, helping to keep your brand in your customer’s brain as they consider purchasing. Besides increasing the value of the content you’re producing, though, it’s important to remember that 80-90% of customers now check online reviews prior to making a purchase. Practically everyone uses a search engine to explore products and services before buying, so if you want them to see your business, you have to show up in the search.
To keep on top of this strategy, you’re going to have to do your research on your niche. Know your keywords and incorporate them into high quality, engaging content. And don’t forget, the best content won’t do anything for you if your website’s pages take a long time to load! Its imperative that you work with your web-development team to make sure your page load speeds are at optimum! Google Insights QUOTE: “2 seconds is the threshold for a good, ecommerce website acceptability. At Google, we aim for under a half second.” Maile Ohye, from Google. The importance of this cannot be stressed enough! If your page loads are beyond this, chances are your website visitor will be clicking off and going to the next site in the search engine results.
Remember, writing good SEO rich content is based on the fact that you come to know your niche audience! Their search habits, on what, and how they use the engine to find what they are searching for! Too many so-called “Internet Marketers” are still waiting until the end of the content creation, to bring in SEO as a promotional tool. They try to figure out what they’ve just created, so they can plug in a few keywords and links. It’s like closing the barn door after the horse ran off. You’re only putting on a Band-Aid, and your results will show it! An effective content marketing strategy should start with the keyword and user intent research. Once you know what queries your audience is using, and what kind of content they are looking for, you can design a content strategy that answers their specific questions and helps move them to make that purchase!
If all this seems a little daunting to you, give the professional marketing team at Black Arrow Marketing a call @ 888.225.4780 or email the team @ Info@BlackArrowMarketing.com
Speak with them and let them outline a definitive course of action so that it can be implemented and set those seeds to grow your brand’s recognition and gain those results you’re looking for in the search engines. Call or email them today!