Seo, And Why You Still Need To Be On Top Of Your Writing Game
Ok, May has arrived and if you own an eCommerce store or any website that you’re looking to drive traffic to and from, you need to focus on what’s out there today that is trending and what topics and phrases are the buzz right now and probably will be for several months.
We all know competing for that click and more importantly when a visitor is spending time viewing your site and you have the chance to capture their interest on a topic or more importantly if you’re looking for revenue. It’s important for someone searching to find that product that’s associated with a search phrase or trending keyword. Staying on top of things socially and media trending is more important now than ever before. Knowing what “Key” words and phrases are being searched on is important in order to use those searched words and phrases to create interest in your site, AdWords, and other marketing endeavors.
How do you do this? Well first thing, you can give the knowledgeable staff here at Black Arrow Marketing a call to discuss your goals and more importantly your target audience. You can call them at 888.225.4780 and let them provide you with a comprehensive plan to gain a step up on getting the right trending keywords and methods to get your site/store the exposure you need.
To show you a few things that can be looked at, ahead of time we are providing this information for you to chew on. But knowing what to do, is one thing. How to implement these processes in the best possible way is another!
1. Fine Tune Your Key Words: It goes without saying that you should include keywords that best describe what you’re looking for. One of the most common mistakes made by casual searchers is to use too few keywords. These searches don’t enter enough information to adequately describe what they’re searching for. It goes without saying that you should include keywords that best describe what you’re looking for. One of the most common mistakes made by casual searchers is to use too few keywords. These searches don’t enter enough information to adequately describe what they’re searching for.
2. Just because you’re using keywords, doesn’t guarantee you’re going to get great results on posts, email blasts, or even social media outlets. You need to use the right keywords in your content but also make sure that content is relative and interesting. A good keyword is not going to put any traffic to and from your site all by itself. Making entertaining or clever content about a trending topic lets you take advantage of your social media network. Making content that is interesting enough for your social connections to share, increasing how much your content is viewed and shared organically in your social media network, will ultimately improve your SEO. Take for example Facebook, if your friends or just plain followers, pass along a link from one of your blogs, or product offerings, Facebook may see that and offer it as one of their recommended topics.
3. Make sure the “Face” of your exposure is all that it needs to be! What this means is, pay attention to your website, whether it’s an informational site or an eCommerce one, esthetics plays an important role on how a viewer perceives who and what you are as a business or social entity. Having a well-designed website with a variety of interesting, easily accessible content will help improve your site’s “stickiness” and lower your “bounce rate” (the percentage of people who leave your site after landing on the article without viewing any other pages). Engaging content such as a well-organized visual offering an easy to use navigational flow can encourage readers to stick around and browse your website’s other offerings.
4. Update, Update,,,, Update! Posts about trending topics are a great way to increase the frequency of your content. Google and Bing bots score the “freshness” of a web page from the date they discovered it or the date it was last updated substantially enough to warrant taking new notice. They view a website without new content as out of date; a new blog post, reviews, informational pages, are considered as a new page on your site, which encourages search engines to notice your content again and consider it fresher, which will, in turn, give you a higher listing on the search-results pages.
None of the above are really anything new to those who deal with SEO content. But it’s a fact that trending topics, keywords, and the right information used by you to gain (The Right) attention, is a daily task that needs to be taken seriously. If you want results, you need to invest the time and study up on what’s currently out there in your market niche.
If you have questions or would like to have a comprehensive plan on how to help improve your brand’s exposure, contact the marketing team at Black Arrow Marketing and let them help you get out of the Red and into the Black! Call today @1.888.225.4780